From ArborWiki

Morgan & York is the current name for the former Big Ten Party Store, at 1928 Packard Street, easily findable from the massive (historic!) "Cheese cheese cheese!" arrow sign. Many in Ann Arbor lamented the name and format changes, which owners Matt Morgan and Tommy York say were necessary to their attempt to save the financially-troubled store, which they purchased in 2001.

The store specializes in smaller-production French wineries, with a reasonable smattering of wines from elsewhere, and is the sole Ann Arbor outlet for wines imported by Kermit Lynch. The rear room houses a wide selection of cheeses, bulk olive oil and other gourmet foods.

Cheese cheese cheese sign: http://www.flickr.com/photos/mfobrien/61921649/in/pool-44124380973@N01/

Webpage: http://morganandyork.com/