Opening in the fall of 2006, The Rocket carries a range of retro and novelty candy, kitsch, toys, and housewares. Among the store's product/service combinations are pinatas that can be filled from the in-store bulk bins of candy, and tin lunch boxes that can be filled with other items from the store and shrinkwrapped as giftboxes.

The store has received rave reviews from the blogging community since its opening, and seems to be doing well.