http://www.aadl.org/gallery/aastreets/site5/wall_diplays/w2/hertler.jpg.html

George, Gottlob, and Herman Hertler, with their sister Emma, catered to the farming community from 1906 to 1975. From their store at 210 South Ashley street they sold feed and seed, tools and equipment, dispensed agricultural advice and information, and hosted euchre games. for ten cents, farmers could leave their horses with hay and water while doing business downtown.

While Hodesh owned the storein the 1970s, he sold it in the early 1980s only to buy it back again in 1995, when he changed the name from Hertlers to Downtown Home and Garden. It's not that different from the days when the Hertler family sold farm supplies, housewares and feed and seed, Hodesh said.

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